Practical steps to in-house design strategy 2
Map the consumer and develop a ‘worldview’ of cultural context.
This means telling stories about people and their lives in a way that helps make internal decisions such as what products to do, who to target… It could be personas, or mindsets, or matrices, or journeys etc.
Having a broad view helps to build a worldview on a cultural level to understand motivations and behaviour, helping you make better decisions. Going broad brings more clarity and conviction rather than less, knowing who you aren’t targeting and what behaviours you’re not facilitating brings focus.
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ferraby posted this
