Design strategy is process
Traditional business might have treated a design strategy as a masterplan, a series of defined steps intended to control the future; the hopes for the future would be in the plan.
The new is to see it as process in the sense that it’s a way of doing things, an attitude, an intent; the methods aren’t defined so much as the intent. It’s an organic order.
A product of a process is a reflection of the process, so a design strategy can’t but represent process.
Having said that the best design strategies are crystal clear, design strategy isn’t only process…
