marketing + design + strategy

A good post building on the ‘Design Thinking organisations’ debate.

The key to organisational change is in social dynamics, which are based on social values, which are socially constructed truths I’d add (post on ‘social constructs’ to come). 

Social dynamics feed off relationship, and depend on good will, commitment, purpose.

To change an organisation you’ve got to understand how people tick, what motivates them etc.

Dan Pink’s book ‘Drive’ makes the statement that people are generally more motivated by autonomy, mastery and purpose than the traditional stick and carrot. It’s that kind of insight that makes the difference.